Selling Your Book

The Essential Elements of a Book Trailer with Cautious Train

Tue, 15 May 2012 21:42:40 +0100

Make your trailer the starting point.

It has become quite possible to augment your trailer with a host of click through options and this is an opportunity not to be passed by. The ability to embed links in trailers so that the watcher can click on something that interests them is a great way to enhance traffic to your bookselling page. It’s much smoother to allow a potential reader to click a link rather than have them open a new browser and Google your name. It seems like so little, but it co...

How to Organise a Book Launch

Sun, 17 Jul 2011 11:02:59 +0100

Christine Mills is the Senior Book Buyer at Hughes and Hughes beautiful store in Dundrum. Organising a book launch can be daunting for any author or PR company who haven't done it before, so Writing.ie asked her to give us chapter and verse on the subject of Book Launches ...

In this piece I would like to give a few pointers to anyone launching a first book. My suggestions will relate mainly to a book shop launch (based on how we would do things at Hughes and Hughes) but I hope they may be of us...

Cover Story - Translating the Image

Wed, 22 Jun 2011 16:44:31 +0100

Browsing around your local book shop may be an art in decline. Scrolling around your e-book site and pressing ‘click to buy’ is a relatively new trend and if recent details of the decline in sales in on-street book shops are taken into the account then the turn to digital format books will only increase. (See recent article by Bob Johnston, owner of the Gutter Bookshop in Dublin, published on the Bookseller blog here )

When deciding how best to part with your cash for a decent new read, what...

Seven Towers on Selling Books

Wed, 08 Jun 2011 18:22:02 +0100

The Seven Towers Agency is a different type of publisher – a not for profit company with their focus firmly on their authors. All profits are recycled back into producing their great books and launching and furthering the careers of writers and artists. Here Sarah Lundberg, one of the founding directors of The Seven Towers, tells writing.ie how Seven Towers keep selling books….

It is no secret that times are tough at the moment, but at Seven Towers we are passionate about the books...

How Booksellers Choose Books

Tue, 31 May 2011 10:57:20 +0100

I am the manager of Dubray Books on Grafton Street, which is part of the Dubray chain. This is a family owned book chain that started as a single shop in Bray and started expanding in 1990 and now has 9 branches nationwide.

I’m often asked what the key elements are that influence buying decisions at bookshop level. Essentially that is the process that determines the fate of your book once it leaves the safe haven of the publishing house and is launched out into the big bad world!

Here I�...

Selling Your Book

Wed, 04 May 2011 21:38:55 +0100

After spending what could be a year or more writing your book, it is easy to assume that the hard work is over the moment it arrives bound and printed in your hand. But it is now that you must pull on your marketeer's hat and get out and sell your book - it might seem distasteful to some, but in today's market, an author needs to be as much a sales person as an artist.

Here we give you tips on selling your book. Whether your are self publishing or have the benefit of a publisher's marketing mach...

Capitalising on Opportunities

Mon, 02 May 2011 15:42:57 +0100

Capitalising on Opportunities

Whenever a pitch has hung up in my strike zone, I’ve crushed it.

When I was a reporter at CNN, if I saw a way to walk around the yellow-taped perimeter of a crime scene to talk to a cop about a murder, I did.

When I was recently upgraded to first class on a flight — and a very successful R&B singer asked me what I did for a living– I told him all about my business. (He asked me for a card.)

My point: I’ve always known how to capitalize on opportuniti...