How to Write a Press Release

Wed, 13 Apr 2011 11:07:22 +0100

Close to 80% of the stories in our newspapers are generated by media (press) releases, and the objective is to get your message to appear in the media unchanged. For this to happen, the media release must read the same way as a news story. It might seem obvious, but it is a skill that has to be mastered.

Mediacontact.ie is Ireland’s leading media solutions company and they have given us their tips to improve your media releases. Mediacontact.ie is run by Jack Murray, one of Ireland’s princip...